Lo Mgaqo-nkqubo waBucala uchaza indlela ulwazi lwakho lomntu siqu oluqokelelwa ngayo, olusetyenziswayo, nokwabelwana ngalo xa undwendwela okanye uthenge ku-www.abc.com (“iNdawo”).
IINKCUKACHA ZOBUQU ESIZIQOQAYO
Xa undwendwela iSayithi, siqokelela ngokuzenzekelayo iinkcukacha ezithile malunga nesixhobo sakho, kuquka ulwazi malunga nesikhangeli sakho sewebhu, idilesi ye-IP, indawo yexesha, kunye nezinye iikuki ezifakwe kwisixhobo sakho. Ukongeza, njengoko ukhangela iSayithi, siqokelela ulwazi malunga namaphepha ewebhu okanye iimveliso ozijongayo, zeziphi iiwebhusayithi okanye amagama okukhangela akubhekise kwiSayithi, kunye nolwazi malunga nendlela onxibelelana ngayo neSayithi. Sibhekisela kolu lwazi luqokelelwe ngokuzenzekelayo "njengeNgcaciso yesiXhobo".
Siqokelela iNgcaciso yesiXhobo sisebenzisa obu buchwepheshe bulandelayo:
- "Iikuki" ziifayile zedatha ezibekwe kwisixhobo sakho okanye ikhompyuter kwaye zihlala zibandakanya isichongi esisodwa esingaziwayo. Ngolwazi oluthe kratya malunga neekuki, kunye nendlela yokucima iikuki.
- "Iifayile ze-Log" zilandelela izenzo ezenzeka kwiSayithi, kwaye ziqokelele idatha kuquka idilesi yakho ye-IP, uhlobo lwebrawuza, umboneleli wenkonzo ye-Intanethi, amaphepha okubhekisela / okuphuma, kunye nesitampu somhla / ixesha.
- "Iibhikhoni zewebhu", "iithegi", kunye ne "pixels" ziifayile ze-elektroniki ezisetyenziselwa ukurekhoda ulwazi malunga nendlela ophequlula ngayo iSayithi.
Ukongezelela xa uthenga okanye uzama ukuthenga ngeSayithi, siqokelela ulwazi oluthile oluvela kuwe, kuquka igama lakho, idilesi yokuhlawula, idilesi yokuthumela, ulwazi lokuhlawula (kubandakanywa neenombolo zekhadi lesikweletu), idilesi ye-imeyile kunye nenombolo yefowuni. Sibhekisela kolu lwazi ngokuthi "IiNkcukacha ze-Order".
Xa sithetha "ngeNgcaciso yoMntu" kulo Mgaqo-nkqubo waBucala, sithetha zombini malunga noLwazi lweSixhobo kunye noLwazi lwe-Order.
SILUSEBENZISA NJANI ULWAZI LAKHO LOBUQU?
Sisebenzisa iNgcaciso yoMyalelo esiyiqokelele ngokubanzi ukuzalisekisa nayiphi na imiyalelo ebekwe kwiSayithi (kubandakanywa nokucubungula ulwazi lwakho lokuhlawula, ukulungiselela ukuthunyelwa, kunye nokubonelela ngee-invoyisi kunye / okanye iziqinisekiso ze-oda). Ukongeza, sisebenzisa olu Lwazi lweOda uku:
-Nxibelelana nawe;
- Jonga iiodolo zethu ngomngcipheko okanye ubuqhetseba obunokubakho; kwaye
-Xa uhambelana nezinto ozikhethayo owabelane ngazo nathi, sikunika ulwazi okanye intengiso enxulumene neemveliso okanye iinkonzo zethu.
Sisebenzisa iNgcaciso yesiXhobo esiyiqokelelayo ukusinceda sikhusele umngcipheko kunye nobuqhophololo (ingakumbi, idilesi yakho ye-IP), kwaye ngokubanzi ukuphucula kunye nokwenza ngcono iSayithi yethu (umzekelo, ngokuvelisa uhlalutyo malunga nendlela abathengi bethu abajonga ngayo kwaye banxibelelane nayo. kwiSayithi, kunye nokuvavanya impumelelo yethu yentengiso kunye namaphulo entengiso).
Okokugqibela, sisenokwabelana ngolwazi lwakho loBuqu ukuthobela imithetho nemimiselo esebenzayo, ukuphendula iisamani, iwaranti yokukhangela okanye esinye isicelo esisemthethweni solwazi esilufumanayo, okanye ukukhusela amalungelo ethu ngenye indlela.
UKUZIPHATHA NGOKUZIPHATHA
Njengoko kuchaziwe ngasentla, sisebenzisa iiNkcukacha zakho zoBuqu ukukubonelela ngeentengiso ezijoliswe kuwe okanye unxibelelwano lwentengiso esikholelwa ukuba lunokuba nomdla kuwe. Ukufumana ulwazi oluthe kratya malunga nendlela intengiso ekujoliswe kuyo esebenza ngayo, ungandwendwela iphepha lezemfundo leNethiwekhi yeNtengiso yeNtengiso (“NAI”) apha http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
UNGALANDELI
Nceda uqaphele ukuba asiyitshintshi ingqokelela yedatha yeSayithi yethu kunye nokusetyenziswa kweendlela xa sibona umqondiso wokungalandeli kwibrawuza yakho.
AMALUNGELO AKHO
Ukuba ungumhlali waseYurophu, unelungelo lokufikelela kulwazi lobuqu esinalo ngawe kunye nokucela ukuba iinkcukacha zakho zilungiswe, zihlaziywe, okanye zicinywe. Ukuba ungathanda ukusebenzisa eli lungelo, nceda uqhagamshelane nathi ngokusebenzisa iinkcukacha zoqhagamshelwano ezingezantsi.
Ukongeza, ukuba ungumhlali waseYurophu siyaqaphela ukuba silungisa ulwazi lwakho ukuze sizalisekise izivumelwano esinokuba nazo (umzekelo ukuba wenza umyalelo ngeSayithi), okanye ngenye indlela ukulandela iimfuno zethu zoshishino ezisemthethweni ezidweliswe ngasentla. Ukongeza, nceda uqaphele ukuba ulwazi lwakho luya kuthunyelwa ngaphandle kweYurophu, kubandakanya eCanada nase-United States.
UKUGCINWA KWEDATHA
Xa ufaka iodolo ngeSayithi, siya kugcina ulwazi lwakho lwe-Order kwiirekhodi zethu ngaphandle kokuba kwaye ude usicele ukuba sicime olu lwazi.